With a tiny factory for making plastic household goods, Mr. G. D. Rathod makes a small beginning in manufacturing. Behind this step the founder has a vision of uncompromising quality and total consumer satisfaction. Set up on this deep foundation, Cello begins its journey to become a leader.

A new factory for Cello Thermoware is set up in Goregaon, Mumbai, capable of manufacturing the finest range of hot spots and casserols, insulated water bottles, attractive range of insulated jugs and flasks.

Cello Group ventures into manufacturing moulded furniture. Elegant, versatile and durable, Cello furniture brings convenience and style to consumers at surprising economical price, made from special grade plastic and state-of-the-art moulds from Italy. Cello Furniture becomes a household name in short span of time for its range of products and quality.

Cello Writing Instruments, a part of Cello Group entered the plastic moulded ball pen market. In 1995, Cello exploded on the scene with Cello Clear Pens with Swiss tips and German ink and changed forever the way pen ran on paper. The revolutionary new smear free, smooth flowing pen not just took the market by storm but marked a new era in writing instruments in India. Not too long after, the company unveiled two more models Prism and Crystal and with that started as a mere 3-machine company, took wings.